MK WORLD , LLC (“MK WORLD ,” “we” or “us”) respects your privacy. This Privacy Policy explains the collection, use, and sharing of information from or about you in connection with your use of the MK WORLD Services. The term “MK WORLD Services” refers to our video service, including the selection of television shows, clips, movies, and other content we offer (collectively, the “Content”) and our player for viewing the Content (the “Video Player”), as well as any other products, features, tools, materials, or other services offered from time to time by MK WORLD through a variety of Access Points. The term “Access Points” refers to, collectively, the MK WORLD .tv website (the “MK WORLD Site”), applications, and other places through which the MK WORLD Services may be accessed, including websites and applications of MK WORLD ’s third-party distribution partners and other websites where users or website operators are permitted to embed or have otherwise licensed the Video Player.
By viewing any Content or otherwise using the MK WORLD Services, whether you are a subscriber, other registered user, or a visitor who has not subscribed to or registered for the MK WORLD Services, you consent to the collection and use of information from or about you as explained in this Privacy Policy. If you do not consent to the collection and use of information from or about you in accordance with this Privacy Policy, then you may not use the MK WORLD Services.
Please note that the website addresses (i.e., URLs) included within this Privacy Policy may not function as hyperlinks on all the Access Points. To view this Privacy Policy with clickable hyperlinks, please visit the MK WORLD Site on your computer.MK WORLD
MK WORLD may collect the following information from or about you:
Information You Provide To Us. We collect information you provide to us. For instance, when you register to use the MK WORLD Services, we may collect your name, email address, birth date, gender, credit card information, billing address, ZIP code, and other information. In addition, MK WORLD may collect information you provide to us when you respond to surveys, set your preferences, contact MK WORLD through customer service or by other means, or participate in promotions that MK WORLD may offer from time to time. MK WORLD also allows multiple profiles to be set up under one account, so we may collect information you provide to us if you create a profile.
Usage and Log Data. We collect information when you use the MK WORLD Services or view MK WORLD advertising outside of the MK WORLD Services. Examples of this information may include your IP address, device, browser and software characteristics (such as type and operating system), location (which may include precise location data), activity on the MK WORLD Services including information about the videos you view on MK WORLD (e.g., show titles and episode names), page views, ad data, referral URLs, network state, device identifiers or other unique identifiers such as advertising identifiers (e.g., “ad-ID” or “IDFA”) and identifiers associated with browser cookies (see our description of “Cookies and Local Storage” below), and carrier information.
Data Collected Through Cookies and Similar Technologies. Like many online services, we use various technologies to collect usage data and store preferences. These technologies are discussed below.
We may collect information through other kinds of local storage (also referred to as “Flash cookies”) and HTML5 local storage, including in connection with features such as volume/mute settings for the Video Player. Because these technologies are similar to browser cookies, they are sometimes called “browser cookies,” even though they may be stored in different parts of your computer.
Most Internet browsers automatically accept cookies. You can instruct your browser, by changing its settings, to stop accepting cookies or to prompt you before accepting a cookie from the websites you visit. For information about disabling cookies or deleting information contained in Flash cookies, please click here. Please note that disabling cookies or deleting information contained in cookies or Flash cookies may interfere with the performance and features of the MK WORLD Services, including the Video Player. For example, we may not be able to store your preferences or login information or customize the Content and advertising to your viewing habits.
The use of these various technologies in connection with advertising on the MK WORLD Services is explained further below. To learn about opting out of interest-based or online behavioral advertising, please see the information we have provided in Section 7 (“Your Choices, Including Opt-Out Options”).
Account and Profile Data from Third-Party Services. If you choose to log-in, access or otherwise connect to the MK WORLD Services, or contact MK WORLD , through a third-party service (such as Facebook), we may, for example, collect your user ID and user name associated with that service, as well as any information you make public using that service. We may also collect information you have authorized the service to share with us (such as your user ID, billing information, public profile information, email address, birthday, friends list, pages you have “liked” and other account and profile data).
Third-Party Data. We may collect information about you from other sources, such as data aggregators, public databases, and our business partners. Examples of this may include information (whether identified, de-identified or anonymous, and whether collected online or offline) about your interests, demographic data, purchasing behavior, and your activities online (such as websites visited and advertisements viewed).
We may combine the information we collect from or about you and use it in the manner described in this Privacy Policy or as otherwise permitted by law.
Use in General. We use the information we collect from or about you in order to help deliver a first-class user experience. Our use of this information may include the following:
Use of Payment Information. We use payment information, such as credit card numbers and billing ZIP code, to help provide the MK WORLD Services. For example, we use payment information to process payments from a subscriber (we use a third-party payment processor to do this), to retrieve account information for a subscriber, to determine whether a subscriber is eligible for promotions, and to detect abuse of the MK WORLD Services.
Use of Precise Location Data. In order to access certain MK WORLD Services from your mobile device, you may be required to share your device’s precise location data (e.g., latitude and longitude) with us. In addition to providing you with certain MK WORLD Services, this also enables us to serve you Content related to your local area such as news and sports, depending on your subscription. This data may also be used to tailor advertising to you based on your location. To learn more about your choices with respect to our collection and use of precise location data, please see the information we have provided in Section 7 (“Your Choices, Including Opt-Out Options”).
Use of Aggregate or De-Identified Information. In addition to the individual data use described in this Privacy Policy, we may aggregate information about you and other individuals together, or otherwise “de-identify” the information about you (which means that the information does not identify you personally). We may use information in these forms for any legitimate business purpose, including for research and analysis, administration of the MK WORLD Services, advertising (e.g., improving our targeting efforts), and promotional purposes.
We may share information collected from or about you with third parties as explained further below, including business partners, social networking services, service providers, advertisers, and other companies that are not affiliated with MK WORLD.
Business Partners. We work with a number of business partners who help us offer the MK WORLD Services, including, for example, our content programmers, distributors, and corporate owners. We may share information collected from or about you with such business partners.
Social Networking Services. When you choose to share information with social networking services about your activities on the MK WORLD Services, including shows you watch or like on MK WORLD , information about you and your activities will be shared with that social network.
Service Providers. We may share the information collected from or about you with companies that provide services to us and our business partners, including companies that assist with payment processing, analytics, data processing and management (e.g., to facilitate our targeted advertising and marketing efforts), account management, hosting, customer and technical support, marketing (e.g., email, online or direct mail communications) and other services.
Advertisers and Advertising-Related Service Providers. We may share the information collected from or about you in encrypted, aggregated, or de-identified forms with advertisers and service providers that perform advertising-related services for us and our business partners in order to tailor advertisements, measure and improve advertising effectiveness, and enable other enhancements. This information includes your use of the MK WORLD Services, websites you visited, advertisements you viewed, and your other activities online.
Audience Measurement Providers. Our business partners, such as content programmers, as well as our advertisers, seek to measure the performance of their creative material across many platforms, including the MK WORLD Services. Accordingly, MK WORLD may permit the use of third-party measurement software that enables third parties (such as Nielsen) to include your viewing on the MK WORLD Services in calculating measurement statistics such as TV Ratings. To learn more about your choices with respect to Nielsen measurement software, please see the information we have provided in Section 7 (“Your Choices, Including Opt-Out Options”).
Third Parties When Required By Law or When Necessary to Protect Your or Our Rights. In some instances, we may disclose information from or about you without providing you a choice. For example, we may disclose your information in the following ways: to protect the legal rights of MK WORLD and our affiliates or partners, and each of our respective equity holders, directors, officers, employees, agents, and business partners; to protect the safety and security of users of the MK WORLD Services or third parties; to enforce our Terms of Use; to protect against fraud; for risk management purposes; and to comply with or respond to the law or legal process or a request for cooperation by a government entity, whether or not legally required. If you notify us that you believe your legal rights have been violated by MK WORLD or another user of the MK WORLD Services, we may provide the information that you provide to us to others to the extent that we believe it is necessary to evaluate and respond to your complaint.
Third Parties in Connection with Certain Transactions. If we sell all or part of our business, make a transfer of assets, or otherwise might be involved in a change of control transaction, or in the event of bankruptcy, we may transfer information from or about you to one or more third parties as part of the transaction, including the due diligence process.
Parties with Your Consent or When You Otherwise Choose to Share. In addition to the sharing described in this Privacy Policy, we may share any information from or about you with any party when we have your consent or when you otherwise choose to share such information, including as set forth below in Section 5 (“Sharing What You Watch”). Also, certain functions within the MK WORLD Services may give you the option to share information about your activities on the MK WORLD Services, for example, by email, text message, social networking, or other sharing function.
We may ask for your consent to MK WORLD sharing information about the videos you view on MK WORLD (e.g., show titles and episode names) (“Viewing Information”) together with your personal information that we may collect (e.g., name, address, email address, and precise location data) with our content programmers, service providers, and other third parties set forth in Section 4 (“Sharing Information with Third Parties”). This information may help MK WORLD or these third parties personalize your experience by providing you with more tailored content, features, and ads on MK WORLD as well as on other platforms and services. Please note that we request consent on a per-profile basis (i.e., for each profile) and therefore the consent provided for one profile does not apply to the consent of any other profile associated with the account. To learn how to view or change your consent preference, please see the information we have provided in Section 7 (“Your Choices, Including Opt-Out Options”). For clarity, even if you have not consented to MK WORLD sharing Viewing Information together with your personal information, we may still share information collected from or about you as otherwise permitted in this Privacy Policy. For example, we may still share Viewing Information together with account or device information that does not personally identify you (such as IP address and advertising identifiers).
We advertise MK WORLD both on the MK WORLD Services as well as on other platforms and services. We also display advertisements from other companies on the MK WORLD Services, often enabling users to interact with the advertisements or click through to websites or other properties owned or operated by other companies. This section provides additional information about the collection and use of information from or about you in connection with such advertising.
Use of Cookies and Similar Technology in Third-Party Advertising. Advertisers, advertising technology companies, and service providers that perform advertising-related services for MK WORLD and our business partners may use cookies and similar technologies (including for example those described in Section 2 (“Information We Collect”)) to collect information from or about you through the MK WORLD Services in order to tailor advertisements, measure advertising effectiveness, and enable other enhancements. This information may relate to your use of the MK WORLD Services, websites you visited, advertisements you viewed, and your other activities online. Advertising that is based on information collected from or about you across websites, applications and other platforms over time is known as interest-based or online behavioral advertising.
Viewing Ads. When you view an advertisement, whether or not you click on it, or when you interact with an advertisement, the advertiser, advertising technology companies, and service providers that perform advertising-related services for us and our business partners may collect some information from or about you. The information practices of these third parties are governed by their own privacy policies and are not governed by this Privacy Policy. Please be aware that MK WORLD does not notify you when you have chosen to click through to another website or property when using the MK WORLD Services. We recommend that you familiarize yourself with the privacy policies of such websites or properties to determine how they use or share any information they separately collect from you.
To learn about opting out of interest-based or online behavioral advertising, please see the information we have provided in Section 7 (“Your Choices, Including Opt-Out Options”).
You have the following choices regarding how we and third parties use certain information collected from or about you. MK WORLD is committed to complying with the Digital Advertising Alliance (“DAA”) Self–Regulatory Principles for Online Behavioral Advertising and the DAA Application of Self-Regulatory Principles for the Mobile Environment.
Opt-Out from Promotional Communications.
We use a variety of physical, technical, and administrative measures to safeguard information in our possession against loss, theft and unauthorized use, disclosure, and modification. For example, we take steps to limit access to sensitive information from or about you to those MK WORLD employees, agents, and contractors who have a legitimate business reason to access such information. We also use measures like encryption and hashing to help protect sensitive information when in transmission.
Despite these efforts, please note that there is always a possibility that a breach in data transmission or storage may occur. We want you to feel confident in our security when using the MK WORLD Services, but we cannot guarantee the security of any information from or about you 100% of the time. Please refer to the U.S. Federal Trade Commission’s website for information on how to protect yourself from identity theft.
Please note that if you allow others to use your account (including others you permit to set up profiles under your account), they may be able to view information about your account or any of the profiles under your account, including information about the videos you view and your email address.
Children under 13 years of age are not permitted to register with MK WORLD . The MK WORLD Services are not intended to be used by children without involvement and approval of a parent or guardian.
The MK WORLD Services may be provided through third-party websites, applications and other means of access operated by other companies (collectively, “Third-Party Access Points”). For example, you can access the MK WORLD Services through websites of our distributors. In addition, you may launch a Third-Party Access Point using various devices such as mobile devices and Living Room Devices. The MK WORLD Services also may contain links to third-party websites or applications. None of these Third-Party Access Points, devices, websites or applications are operated by us, even if they contain our name or logo, and we are not responsible for the privacy practices of their operators. Accordingly, we recommend that you review their privacy policies.
You may delete your MK WORLD account, in accordance with our Terms of Use, or via the link accessible on the Account page. You must cancel your subscription before you are able to delete your account. Please note that, after you delete your account, we may retain some information from or about you in accordance with applicable law, including for various legal, operational, accounting, and auditing purposes.
MK WORLD is headquartered in the U.S. and the MK WORLD Services are intended for users in the U.S. By viewing any Content or otherwise using the MK WORLD Services, you consent to the transfer of information to the U.S. to the extent applicable, and the collection, storage, and processing of information under U.S. laws.
From time to time, we may revise this Privacy Policy to reflect changes in the law or the MK WORLD Services or for other reasons. Therefore, it is important to check the effective date posted at the top of the Privacy Policy each time you visit the MK WORLD Site or use any of the MK WORLD Services to ensure you are familiar with our most updated policies and practices. If we make any material change to this Privacy Policy, we will notify you by posting a notice on the MK WORLD Site. If you are a registered user, we will also send an email to the email address that you most recently provided to us prior to the material change taking effect. Accordingly, please keep your account information, including email address, updated. Any material change to this Privacy Policy will be effective automatically 30 days after the revised Privacy Policy is first posted or, for users who register or otherwise provide opt-in consent during this 30-day period, at the time of registration or consent, as applicable.
At MK WORLD , we expect that our first-class customer support team will be able to resolve most issues you may have using the MK WORLD Services. You can find answers to frequently asked questions or contact our customer support team by going to our help center. In addition, if you have any questions regarding this Privacy Policy, you may email us at privacy@mkworld.biz .
Thank you for taking the time to read this Privacy Policy. We hope you enjoy the MK WORLD Services!